Meeting 100% of Demand

Why plan to meet 100% of demand?

• Are we perpetuating undesired behaviour?
• Are we inducing further undesired behaviour?
• Is further consumption the end goal?
• Will behaviours change anyway?
• By limiting scarcity are we inhibiting investment (by diminishing potential returns)?
• By limiting scarcity are we inhibiting innovation?
• What messages are we sending to markets?
• What messages are we sending to our communities? 

Questions worthy of examination?